Question #1 – What is a blog?
In its simplest form, a blog is simply a website or an area on your website that is updated frequently with fresh and relevant content to your customers/visitors. Another feature about blogs is by nature they have a social nature to them since most allow for visitor comments and interaction.
When we build website for clients, we use a framework (WordPress) that has a blogging system build in. Makes life much easier.
Question #2 – How do I blog?
The foundation for an excellent blog starts with your mindset. It’s not about you or your business; it’s about how you can help others. The most effective blogs serve their industry, their clients, their customers, their visitors. They provide outstanding content and they are rewarded with participation, engagement, backlinks, and business.
Once you have the other-centered mindset, you need a framework.
You don’t have to publish content every day, but you must commit to publish at least once a week to get the best results. The good news is that most blogging platforms will allow you to future schedule your updates so you can create a series of content updates and publish them over time (for those of you who write in spurts).
Most business owners struggle with “what” to write about. This should help.
Business Topics for your new blog
- Company News/Updates
- Industry News/Updates
- Product Reviews
- Case Studies
- White Papers
- Personal Insights/Opinions/Commentaries
- Opinion Polls
- Things to Avoid/Scam Alerts
- Sales/Promotions/Coupons/Special Offers
- Top 10 Lists/Best Of Lists
- Free Resources
With a little more brainstorming you can easily add more to this list.
Putting it all into practice
Make yourself a publishing calendar for 2012. Start with a simple spreadsheet or document and list each week (1 – 52). Now think about your business and any key dates, events, seminars, or seasons. Mark those weeks and come up with some placeholder topics using the 15 topics above. After you’ve done that, start filling in the rest of the weeks. You’ll find you can fill that calendar up pretty quickly.
Download my example publishing calendar
With your calendar full you might be intimidated by all the content you’ll need to create. If you love writing, commit to writing 1000 words a day and start at it. If you hate writing, find someone at your company to take over (you can be the editor), hire a VA to assist, or hire an excellent online marketing company (like us!). With a plan in place, you’ll find that getting started blogging isn’t as hard as it looks.
A future topic to discuss is how get the most SEO bang for your writing bucks. Creating content with an eye toward search engines is the next step to getting quality traffic to your site.
Good luck and get started with your blog!